Lead design at the LEGO Group’s brand experience center,
managing product strategy & guest experience. I am responsible for
shaping and delivering digital or physical experiences aligned with
LEGO’s vision of play, creativity, and learning.

In the Product Manager capacity:

Lead ticketing system migration to the new system

Simplified “post memories” experience for guests

Mapped guest journey across touch points & prioritised strategic

initiatives for LEGO House.

As the Competency Lead & People Leader:

Scale & align the team with rest of the experience team

Introduction of service design & implementation of the practice

Strengthening capabilities by adding digital designers &

consolidating.
• Introduced “DesTalk” a safe space for designers.

I lead strategic design initiatives across both Colourbox and Skyfish,
working in close collaboration with cross-functional development
teams.

Own product UX for Colourbox & Skyfish

Retained loyal users of Skyfish by cyclical maintenance

Increased the number of online purchases by flow optimisation of

Colourbox by 3%

Taking defensive measures for product sustenance

Lead strategic Initiatives to retain existing customers

Implemented user feedback culture within the team

Set up experience guidelines for cross platform Integrations

Enhanced the discovery of images by fixing the search flow

Increased online visibility by aligning SEO strategies with tech

enhancements.

I lead the growth of the Bangalore studio from 1 to 40+ designers,
transforming it into a strategic design hub that contributed over
33% to the company’s total revenue. Guided a multidisciplinary
team to deliver award-winning products across diverse sectors and
nurtured a strong culture of design leadership.

Design advocacy: Acted as a strategic design advisor across client
C-suites and cross-departmental teams, aligning design efforts
with business priorities across Tech, Marketing & Sales

Delivered strategic value to clients: Partnered with key client
stakeholders to define product vision and strategy using design
thinking methodologies

Liaison between clients & Think design: create effective strategy
to achieve desired quality in the given time/cost frame

Adapted to evolving landscapes: Piloting and implementing new
tools, frameworks (e.g. Invision, XD, Figma, Miro etc.), and cross-org
design crits to ensure continuous evolution

Cultivated design leadership: Pivotal in developing design
leadership within the organisation, with three design leads
emerging under my guidance

Drive revenue growth & Client retention: Scaled studio from 1 to
40+ designers, while retaining & growing the client base.

Optimised design processes: Optimised design process and
frameworks to accelerate go-to-market speed while maintaining
quality for both clients and internal teams

Enhanced team performance and design quality: Facilitated
collaborative workshops and mentored both senior and junior
designers to elevate design quality and team performance.

Hands On as designer, deal with details: Pixel push, wireframe,
prototype when necessary.