Analysed ESG and reputation data to inform brand strategy decisions.
Conducted listening analysis to monitor external media coverage.
Mapped data sources for improving cross-departmental data utilisation.
Reported on web and social media KPIs to track campaign performance.
Prepared presentations for senior leadership on digital results.
Developed budget overviews for building investments.
Acted as a super-user for multiple data analytics platforms.
Created and delivered training materials and sessions for IT systems.
Coordinated internal listening sessions with patient ambassadors.