Profil #42278

Design-driven product leader with 30+ years and 250+ projects in SaaS, FinTech & healthcare. Hands-on & strategic across UX/UI, product design & systems, aligning teams on quality, accessibility & compliance. Experienced leading distributed teams, applying GenAI, and honoured with a Red Dot Award.
Product Design Leadership UX/UI Strategy Design Systems Accessibility (WCAG) SaaS & FinTech Healthcare/MedTech/Pharma Cross-functional Team Leadership Applied GenAI in Product Design Digital Branding & Experience Red Dot Design Award  
Opdateret 26. august 2025
Min uddannelse
2019 - 2021

Anden kort videregående udd.

VIA University College

Management
Uddannelsesområde: Administration
Periode: august 2019 - august 2021
1997 - 1998

Anden kort videregående udd.

Copenhagen Business School - CBS

Continuing Education, Media House
Media & Digital Marketing
Uddannelsesområde: Arkitektur, Kunst & Design
Periode: august 1997 - august 1998
Min erhvervserfaring
2019 - nu

CDO (Design) / Head of UX, UI & Design / Product Owner

Virksomhedsnavn skjult

Zenegy is a modern fintech/SaaS company offering a next-generation platform for Payroll, Accounting, and Expense Management.

Key responsibilities & achievements:

· Led end-to-end design and UX/UI strategy across three core products: Expense, Numbers, Payroll.
· Built Zenegy’s design framework and UI system from scratch, covering everything from micro-interactions to platform-wide theming.
· Defined cross-platform modules, including: Dashboard, Organisation, Sales, Expenses, Finance, Reports, Mileage, Settings, App Store, User profile, Admin Portfolio, Login, Academy, AI Chat, Onboarding, Self-sign-up, Authentication, API configuration, Billing, and more.
· Designed and launched three companion mobile apps (Expense, Employee, Xpender) — Xpender developed in collaboration with Danske Bank.
· Managed distributed frontend teams in Macedonia and India (Angular-based).
· Delivered white-label versions of Zenegy’s financial suite for Danske Bank and Azets.
· Led UX/UI design for localized Payroll offerings for Sweden and Switzerland; later phased out as part of portfolio prioritization.
· Developed and implemented the company’s corporate identity, website, marketing materials, and event branding.
· Collaborated closely with the CEO (Jacob Wandt, founder of e-conomic) and product owners across 10+ dev teams to align product design with business goals.

? Focus areas: UX Strategy, SaaS Design, Product Leadership, UI Systems, Mobile App Design, Cross-functional Team Leadership, Fintech, Angular, Design Ops, Branding
Arbejdsområde: IT - Software
Periode: oktober 2019 - nu
2016 - 2019

AD / Senior Digital Art Director

Virksomhedsnavn skjult

Marketsquare specializes in in-store marketing and customer activation and has developed solutions for the Danish retail sector for more than 20 years.

  • Responsible for all digital production at the agency.
  • Conceptualized and designed user interfaces (UI) and user experiences (UX) for websites.
  • Designed and animated advertising content for social media campaigns, newsletters, and banners.
  • Developed and maintained websites built in WordPress and other CMS platforms.
  • Analyzed data and user flows to inform design and SEO decisions.
  • Managed client relationships to ensure satisfaction, delivering projects on time and on budget.

    • ? Notable customers: Stark, Toys“R”Us, Rosengårdcentret, Lyngby Storcenter, MobilePay, Berlingske Media, Sportmaster.
    Arbejdsområde: Marketing & Reklame
    Periode: august 2016 - marts 2019
    2016 - 2018

    CEO / Business Owner

    Virksomhedsnavn skjult

    Bistro Sorte Hest is a French bistro in the evocative historic ”Black Horse” buildings that’s among the oldest in Copenhagen. The menu consists of delicious traditional French food and wine.

  • Participate in all facets of company creation and ongoing operation.
  • Concept development and Interior Design.
  • Creator and controller of financial plans, payroll’s, POS software, food and alcohol licenses and building permits.
  • Oversee company operations to ensure efficiency, quality, service, and cost-effectiveness.
  • Design and develop the website and visual identity.
  • Produced online promotional marketing campaigns to drive brand awareness on Facebook, Google, and TripAdvisor.

    • Find us on Facebook: www.Facebook.com/BistroSorteHest
    Arbejdsområde: Ledelse & Planlægning
    Periode: juli 2016 - juni 2018
    2016 - 2016

    AD / Senior Digital Art Director

    Virksomhedsnavn skjult

    Vertic is a strategic digital agency dedicated to creating groundbreaking solutions. Its approach is interdisciplinary, combining strategy, storytelling, creativity, and interactive design.

  • Led creative and UX teams on a transformational SAP media & advertising product — aimed at revolutionizing the industry.
  • Designed an engaging web platform for the annual EULAR Congress (European Alliance of Associations for Rheumatology) for Eli Lilly and Company.
  • Led UI and UX design for Ferring Pharmaceuticals’ mobile application, Picorep.

    • ? Notable customers: SAP, Eli Lilly, Ferring, Novo Nordisk.
    Arbejdsområde: Internet & Multimedia
    Periode: februar 2016 - juli 2016
    2015 - 2016

    CD / Creative Director

    Virksomhedsnavn skjult

    Creuna is the leading customer experience agency in the Nordic region. Creuna help clients build brands, grow business and harness change in the connected world.

  • Directed all creative efforts devoted to business development for the agency,
    • Initial pitch offerings, Solving UX problems through visual and interaction design, Produced style guides and improved service designs.
  • Designed full annual advertising campaigns that included outdoor, print, banners and social media for Visit Norway’s 7M kr. + market account.

    • ? Notable customers: Visit Norway, Nordea, Ekspres Bank, Nets, Rialto Teatret.
    Arbejdsområde: Internet & Multimedia
    Periode: april 2015 - marts 2016
    2014 - 2015

    AD / Digital Art Director

    Virksomhedsnavn skjult

    Integral helps companies and organizations realize their market potential. The agency bridges the gap between marketing, communications, and sales, creating dialogue and strengthening customer relationships.

  • Increased visibility through a corporate website rebranding initiative.
  • Worked on the prototype of “Hypefactor,” which is now publicly listed.
  • Creative Direction for newspaper/tabloid ads for Ejner Hessel: marketed Renault during its introduction into a primarily Mercedes-focused dealership network.
  • Developed advertising campaigns and promotions for print and social media — including proposals for election campaigns for The Conservative People’s Party of Denmark and a clothing/style guide for the newly appointed party leader Søren Pape.

    • ? Notable customers: Ejner Hessel, SodaStream, The Conservative People’s Party of Denmark, Hypefactor.
    Arbejdsområde: Marketing & Reklame
    Periode: august 2014 - januar 2015
    2011 - 2014

    AD / Digital Art Director

    Virksomhedsnavn skjult

    Joined when the company operated as Agnitio (CLM for pharma) and continued in the same role through the rebrand to Anthill — one continuous tenure.
    Key contributions:
  • Led the creative direction for multi-market digital programs for leading pharmaceutical brands.
  • Designed a global HCP portal for Xarelto (Bayer), using machine learning to tailor journeys and content to physicians’ specialties.
  • Developed global master e-detailers, templates, and localization kits for rapid, consistent local adaptation.
  • Designed the UX and UI for interactive conference software to plan and run presentations, videos, and quizzes.
  • Redesigned Agnitio’s iPad e-detailer suite UI and updated the company’s HCP publishing tool (CMS) to improve usability.
  • Designed BI dashboards and data visualizations to analyze HCP engagement, performance, and benchmarks.
  • Owned the company’s websites, email campaigns, and microsites supporting sales and marketing.

    • ? Notable customers: Bayer, Pfizer, Novo Nordisk, Novartis, Merck, TEVA, Amgen.
    Arbejdsområde: Internet & Multimedia
    Periode: september 2011 - januar 2014
    2011 - 2011

    AD / Digital Art Director

    Virksomhedsnavn skjult

    Sugar Creative Group is a digital agency delivering creative solutions that engage users and improve client outcomes.

    · Led web design, service design, and UX/CX across projects, including information architecture and user flows.
    · Designed and developed corporate websites and web applications for companies in bathroom interior design.
    · UI design and information architecture (IA) for online product catalogs.
    · Developed a web app with manuals and maintenance guides for Ifö products aimed at plumbers.
    · UI design for Unidrain’s Modul 1100 configurator — a tool for architects that visualizes spaces and calculates the required modules for large bathroom environments.

    ? Notable customers: Unidrain, Ifö, Max Sibbern.
    Arbejdsområde: Marketing & Reklame
    Periode: januar 2011 - august 2011
    2007 - 2010

    AD / Digital Director / Webdeveloper

    Virksomhedsnavn skjult

    Nybroe Advertising is a true full-service agency where creative work is done under the same roof as photography and printing.

  • Designing and developing responsive websites using Typo 3.
  • Managed digital production including e-commerce and interactive storefronts.
  • Initiated search engine optimization within each account in order to increase companies’ page rank on all major search engines.

    • ? Notable customers: Georg Jensen, Holmegaard, Gaggenau , Siemens, Havana Club, Microsoft, DMI, Dansk Erhverv.
    Arbejdsområde: Internet & Multimedia
    Periode: januar 2007 - august 2010
    1996 - 2007

    CEO / Creative Director & UX/UI Designer

    Virksomhedsnavn skjult

    Blackbook - Creative design studio, is experienced in design and development of professional websites, print and interactive solutions.

  • Responsible for all phases of design from concept to finish including: Directing development teams, quality assurance, managing budgets and meeting deadlines for numerous website and e-commerce launches.
  • Collaborate with various clients independently as Art Director and Digital producer.

    • ? Notable customers: Karen Blixen Museum, Classic Car House, Fugmann, Bibelselskabets, Gunbak, Gartner Preisler - House of Inspiration, Gourministeriet, Haki Yagi tribute
    Arbejdsområde: Marketing & Reklame
    Periode: januar 1996 - januar 2007
    2002 - 2003

    Fashion Photographer (Digital)

    Virksomhedsnavn skjult

    Philippe Merie is photographer and founded Taxi Studio Copenhagen. Philippe has accepted a number of prizes and awards as a recognition of his creative talent.

  • First assistant photographer in numerous on location and in-house photo shoots in order to create successful editorial and product images.
  • Provided an organized work-flow for Digital Photography.

    • ? Notable customers: Ellos , IN, Sirene.
    Arbejdsområde: Marketing & Reklame
    Periode: august 2002 - august 2003
    1998 - 2001

    Digital Director / Webdesigner

    Virksomhedsnavn skjult

    Bates Y&R is a full-service marketing and communications agency. Bates is the world’s fourth largest agency group, and has existed for more than 75 years. Today Bates is a part of Young & Rubicam Worldwide.

  • Responsible for web development and outsourced recruiting.
  • Designed online promotional marketing campaigns to drive brand awareness.
  • Developed ideas and storyboards for TV and cinema ads.

    • ? Notable customers: DSB, Benadryl, Faxe Kondi, Arla, Sadolin, Pinotex, Nicorette, Kellogg’s.
    Arbejdsområde: Internet & Multimedia
    Periode: august 1998 - august 2001
    1998 - 1998

    Webdesigner

    Virksomhedsnavn skjult

    D’Arcy Masius Benton & Bowles (DMB & B), Inc., known informally as D’Arcy, was ranked the world’s 15th largest advertising agency in 1998. DMB&B created among others the original Santa Claus icon for a Coca-Cola. Today DMB&B is a part of Leo Burnett Co.

  • Designed and developed websites using HTML, CSS, JavaScript and Flash.

    • ? Notable customers: Fiat, Ekstra Bladet, Hatting.
    Arbejdsområde: Internet & Multimedia
    Periode: januar 1998 - december 1998
    1996 - 1997

    Digital image Processor

    Virksomhedsnavn skjult

    Goecker is a professional photographers supplier. For 150 years, Goecker has served professional photographers, and distribution for among others, Hasselblad, PROFOTO and Phase One.

  • Provided technical and visual support for multiple photographers.
    • • Managed picture editing with Photoshop and Industry specific software.
    Arbejdsområde: Marketing & Reklame
    Periode: august 1996 - august 1997
    Mine kompetencer
    Evner
    accessibility (wcag) accounting platforms adobe creative cloud adobe xd advertising agile leadership analytical skills art direction brand management brand strategy branding branding & identity budgeting business development business english change management cms concept development corporate identity creative direction creative ideation creative strategy cross-functional team leadership cross-team collaboration css customer experience (cx) design leadership design systems digital transformation e-commerce expense management figma fintech generative ai html hubspot illustrator indesign integrated marketing interaction design jira large language models (llm) leadership marketing medtech microsoft azure microsoft office mobile applications mobile design modular architecture photography photoshop product design product development product innovation product management product ownership project management responsive design seo service design sketch social media stakeholder management storyboarding storybook strategy saas saas development saas product design team leadership typo3 ux/ui design video production visual communication visual design web design web development white-label platforms
    Sprog på arbejdsniveau
    danish english
    Mine præferencer
    Jobtype
    Fuldtidsjob
    Arbejdsområde
    Arkitektur & Design Internet & Multimedia IT - Software Kommunikation, Media & SoMe
    Geografi
    Storkøbenhavn
    Læs mere / links
    https://www.linkedin.com/in/je... https://www.blackbook.dk/
    Kontakt mig!