My current responsibilities
In my current role as Marketing Communications Manager at VWR International, I am responsible for the development and implementation of national, Nordic and international marketing strategy through campaigns on web/print, events/exhibitions, seminars and other additional communications supporting the brand "VWR International". Through these activities my primary objective is supporting sales with qualitative leads.
I report to the International director of operational marketing, Europe and to the Danish Sales Director and therefore fully understand what it takes to manage brands on a global level and at the same time execute on a national level.
On an ongoing basis, I have been involved as senior contact in projects with various stakeholders such as external partners, suppliers and agencies to expand the existing knowledge and recognition of VWR's brand with a clear focus on ROI - and secure increased sales of our capabilities. I have been involved in all stages from start-up, execution to evaluation - to ensure compliance to the corporate guidelines.