Profil #42573

Marketing, communication and branding professional with extensive international experience from strong brands – DSV, A.P. Møller – Maersk (Safmarine & Damco) and Vestas.
Structure and lead Marketing & Communications teams.
Wide experience developing and rolling-out communication strategies.
Define blueprint for organisation's MarCom activit
Marketing Communications branding brand international driven integrate strategic holistic complex  
Opdateret 31. juli 2022
Min uddannelse
2001 - 2005

Cand.negot

Syddansk Universitet (SDU)

Uddannelsesområde: Marketing & Business
Periode: februar 2001 - april 2005
Min erhvervserfaring
2017 - 2020

Global Head of Brand and Content

DSV A/S

  • Defined and built brand management discipline to achieve higher degrees of brand affinity.
  • Introduced consultative approach to supporting local markets for brand and content messaging.
  • Centralised and standardised processes and tools to serve all global white-collar employees for greater work efficiencies. E.g. DSV’s brand portal (DAM, Templafy).
  • Evolved corporate brand. E.g. brand narrative and visual identity face lift for greater brand consistency and stronger positioning.
  • Developed employer branding profile to position DSV as the employer of choice.
  • Led introduction of collaboration tools in the department (e.g. Podio) to mature and professionalise Marcom function.
  • Recruitment and leadership of brand and design team, incl. remote/offshored team members.
  • Part of Global Marketing leadership team.
  • Steered the development of strategic communications for acquisition of major competitor, corporate values and coronavirus crisis.
  • Accountable for DSV’s global product & service catalogue: content build, value propositions and collateral.
  • Successfully introduced approach for messaging and content for verticals.
    • - Developed content/editorial management framework, from content curation, scoping and mapping to build and activation.
    Arbejdsområde: Marketing & Reklame
    Periode: februar 2017 - marts 2020
    Mine kompetencer
    Evner
    branding content management integrereret kommunikation strategisk kommunikation
    Sprog på arbejdsniveau
    dansk engelsk
    Mine præferencer
    Jobtype
    Fuldtidsjob
    Arbejdsområde
    Marketing & Reklame
    Geografi
    Storkøbenhavn
    Lønønske
    65.000 DKK / måned
    Læs mere / links
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