Marketing and commercial co-branding lead in North America & Canada.

My primary objective is to create awareness, interest and preference towards Denmark as a potential travel destination for Americans. But navigating the vast digital marketing properties in North America can be very challenging for a small budget DMO. However, by combining a creative content storytelling approach with with rigorous digital targeting on interest and user behavior, I effectively reach and influence millions of American travelers well above industry benchmarks.

Main responsibilities includes, developing an agile and effective strategic & creative digital marketing approach, that can align with and support the global strategy. In addition, it’s also my responsibility to execute all marketing campaigns on budget - with major US airlines and commercial partners - generating best in class marketing results, that effectively and creatively manage to bridge upper funnel brand interest & preference, with lower funnel conversion objectives.

Typically in the form of high performing YouTube Brand Lift, UGC marketing on Facebook, Twitter & Instagram and highly targeted programmatic retargeting GDN marketing.

As such, I have executed co-branding campaigns with major domestic and foreign brands like SAS, Norwegian, VICE, BIG, BoConcept, TrueValue and Dreamworks Animation.

Digital Accolades:

YouTube VTR 52% higher than US industry benchmark

Google retargeting display ads 3800% better US industry benchmark

Facebook CTR 51% better that US industry benchmark

Best in Class YouTube Brand Consideration Uplift

- Best in Class YouTube Ad Recall Uplift