Profil #84742

Through my education and through more than 15 years in both SMEs and global giants, I have developed an international profile. I bring a strong set of competencies within marketing-, brand/product-, business-, strategy-, project- and people management and development.
Opdateret 21. november 2016
Min uddannelse
1997 - 1999

Cand.merc. økonomisk markedsføring

Copenhagen Business School - CBS

Uddannelsesområde: Marketing & Business
Periode: september 1997 - juni 1999
1994 - 1994

Anden lang videregående udd.

Anden uddannelsesinstitution i udlandet

Uddannelsesområde: Marketing & Business
Periode: januar 1994 - december 1994
Min erhvervserfaring
2016 - nu

Managing Director

Freeminds Media is a combined advertising and media company owning and operating magazines, websites and social media in Scandinavia.

The quality of our media is crucial to the interest we can create for our customers. This interest determines our attractiveness as a communications platform. Freeminds Media is the market-leader in Scandinavia.

12 Scandinavian employees and a large number of associated freelance colleagues (journalists, photographers, graphic designers, programmers, etc.) keep the platforms running.
Arbejdsområde: Marketing & Reklame
Periode: marts 2016 - nu
2013 - 2015

Consultant

LR v/Lars Rasmussen

Freelance consultant: Business, strategy and productdevelopment
Arbejdsområde: Marketing & Reklame
Periode: december 2013 - februar 2015
2012 - 2013

Lead Product Manager, Mobile Phones

Nokia

  • Develop ASHA brand definition and strategy (2013-14 range) together with R&D and Marketing
  • Product Management – Nokia’s ASHA product range 2013/14
  • Product Management’s bridge to Product Marketing. Transform attributes and features into benefits and define positioning to be used in creative material ATL/BTL
  • Revitalize Nokia’s Mobile Phones Packaging Strategy
    • - Team development of the Concepting, Product- & Lifecycle Management team. Understanding Nokia mission, strategy, goals and various Nokia “behaviors”
    Arbejdsområde: IT - Netværk & Telekomm.
    Periode: september 2012 - september 2013
    2011 - 2012

    Director, Head of Product Management, Operative, Smart Devices

    Nokia

  • Provided business direction for product management, marketing, industrial design and R&D teams to deliver a highly innovative and successful range of Smartphones
  • Product Management – Nokia Lumia phones (Windows OS phones)
  • Product Management – product end-of-life activities.
  • Managing a team of 2 Senior Product Managers, 2 Product Managers, 4 Assisting Product Managers
  • Successful team transformation from a Chinese set-up to a global set-up. Hiring, firing and developing
    • - Represented Nokia Beijing in a global mind-set/behavior change program (New Nokia Builders)
    Arbejdsområde: IT - Netværk & Telekomm.
    Periode: juni 2011 - september 2012
    2010 - 2011

    Lead Product Manager, TD-SCDMA Business Team, Nokia Devices

    Nokia

  • Concept Management of Nokia Lumia 610. Lumia 610 won "best in show" and "best budget smartphone" at Mobile World Congress 2012
  • Product Management of various phones for China Mobile (the world’s largest operator)
  • Managing a team of 3 Junior Product Managers and 3 Assisting Product Managers
  • Innovation: planned and executed two global innovation workshops
    • - Developed the consumer-value-proposition framework used across the Chinese portfolio
    Arbejdsområde: IT - Netværk & Telekomm.
    Periode: april 2010 - juni 2011
    2009 - 2010

    Senior Global Product Manager, N-series

    Nokia

  • Product Manager – Nokia N97mini
  • Provide business direction for product management, marketing, design and R&D to deliver a highly innovative and successful Nokia N-series product
  • Nokia N97mini won the GSMA Award for Best Mobile Handset in 2009
  • Nokia N97mini achieved Nokia’s highest recorded PMQ score (PMQ - perceived mechanics quality)
    • - Nokia N97mini sold in more than 120 countries
    Arbejdsområde: IT - Netværk & Telekomm.
    Periode: januar 2009 - marts 2010
    2006 - 2008

    Global Product Manager

    Nokia

  • Product Management of Nokia 6260slide from concept creation to launch
  • Cross-functional project management working with R&D, design, marketing, consumer insights, finance and logistics
  • Frequent regional reviews to ensure global competitiveness at time of launch
  • Creating detailed go-to-market plan with communication guidelines and life-cycle activities
  • Initiated cross function meetings used in Nokia’s guidelines ”Program Interfaces - Best Practice”
    • - Ways-of-working improvement. Planned and facilitated 4 work-process workshops in the Copenhagen Product Group
    Arbejdsområde: IT - Netværk & Telekomm.
    Periode: november 2006 - december 2008
    2000 - 2001

    Sales Manager

    House of Venndt - Venndt Læskedrik ApS (beverages)

  • Marketing, sales and distribution of the beverage portfolio. Among others Evian, Orangina and Trensums cider
  • Development of the portfolio
  • Orangina listed in 7-Eleven’s A-assortment
    • - Business Plan and proposal of agency-agreement with Virgin Cola
    Arbejdsområde: Marketing & Reklame
    Periode: juni 2000 - januar 2001
    1999 - 2000

    Project Manager

    House of Venndt

  • Project management: Hazelnuts in the Republic of Georgia
  • Project management: Tuna in South Africa
  • Made the Business Plan for ”Venndt Hazelnuts in the Republic of Georgia”, a precondition for The Investment Fund for the Eastern countries (IØ - Danish Government) participation in the project. Investment grant of DKr. 3.6 mill. A reference case in IØ’s annual report 1999
    • - Made the Business Plan ”Venndt Seafood South Africa” about tuna fishing, which decided DANIDA’s participation in the project. Investment grant approval of DKr. 3.5 mill
    Arbejdsområde: Marketing & Reklame
    Periode: januar 1999 - januar 2000
    1998 - 1999

    Marketing

    House of Venndt (Philippines) LTD. ApS

    I worked 5 months at House of Venndt’s office in Manila, Philippines in parallel with the 3rd semester of my graduate study as an exchange student at the Asian Institute of Management.
    Arbejdsområde: Marketing & Reklame
    Periode: september 1998 - januar 1999
    1997 - 1999

    Marketing

    Realkredit Danmark

    Marketing assistant (student help)
    Arbejdsområde: Økonomi & Forvaltning
    Periode: januar 1997 - januar 1999
    Mine præferencer
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    Fuldtidsjob
    Arbejdsområde
    Ledelse & Planlægning Marketing & Reklame Projektledelse
    Geografi
    Nordsjælland Storkøbenhavn Udlandet (øvrige) Vestsjælland Østsjælland
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