Freeminds Media is a combined advertising and media company owning and operating magazines, websites and social media in Scandinavia.

The quality of our media is crucial to the interest we can create for our customers. This interest determines our attractiveness as a communications platform. Freeminds Media is the market-leader in Scandinavia.

12 Scandinavian employees and a large number of associated freelance colleagues (journalists, photographers, graphic designers, programmers, etc.) keep the platforms running.

LR v/Lars Rasmussen

Freelance consultant: Business, strategy and productdevelopment

Nokia

Develop ASHA brand definition and strategy (2013-14 range) together with R&D and Marketing

Product Management – Nokia’s ASHA product range 2013/14

Product Management’s bridge to Product Marketing. Transform attributes and features into benefits and define positioning to be used in creative material ATL/BTL

Revitalize Nokia’s Mobile Phones Packaging Strategy

- Team development of the Concepting, Product- & Lifecycle Management team. Understanding Nokia mission, strategy, goals and various Nokia “behaviors”

Nokia

Provided business direction for product management, marketing, industrial design and R&D teams to deliver a highly innovative and successful range of Smartphones

Product Management – Nokia Lumia phones (Windows OS phones)

Product Management – product end-of-life activities.

Managing a team of 2 Senior Product Managers, 2 Product Managers, 4 Assisting Product Managers

Successful team transformation from a Chinese set-up to a global set-up. Hiring, firing and developing

- Represented Nokia Beijing in a global mind-set/behavior change program (New Nokia Builders)

Nokia

Concept Management of Nokia Lumia 610. Lumia 610 won "best in show" and "best budget smartphone" at Mobile World Congress 2012

Product Management of various phones for China Mobile (the world’s largest operator)

Managing a team of 3 Junior Product Managers and 3 Assisting Product Managers

Innovation: planned and executed two global innovation workshops

- Developed the consumer-value-proposition framework used across the Chinese portfolio

Nokia

Product Manager – Nokia N97mini

Provide business direction for product management, marketing, design and R&D to deliver a highly innovative and successful Nokia N-series product

Nokia N97mini won the GSMA Award for Best Mobile Handset in 2009

Nokia N97mini achieved Nokia’s highest recorded PMQ score (PMQ - perceived mechanics quality)

- Nokia N97mini sold in more than 120 countries

Nokia

Product Management of Nokia 6260slide from concept creation to launch

Cross-functional project management working with R&D, design, marketing, consumer insights, finance and logistics

Frequent regional reviews to ensure global competitiveness at time of launch

Creating detailed go-to-market plan with communication guidelines and life-cycle activities

Initiated cross function meetings used in Nokia’s guidelines ”Program Interfaces - Best Practice”

- Ways-of-working improvement. Planned and facilitated 4 work-process workshops in the Copenhagen Product Group

House of Venndt - Venndt Læskedrik ApS (beverages)

Marketing, sales and distribution of the beverage portfolio. Among others Evian, Orangina and Trensums cider

Development of the portfolio

Orangina listed in 7-Eleven’s A-assortment

- Business Plan and proposal of agency-agreement with Virgin Cola

House of Venndt

Project management: Hazelnuts in the Republic of Georgia

Project management: Tuna in South Africa

Made the Business Plan for ”Venndt Hazelnuts in the Republic of Georgia”, a precondition for The Investment Fund for the Eastern countries (IØ - Danish Government) participation in the project. Investment grant of DKr. 3.6 mill. A reference case in IØ’s annual report 1999

- Made the Business Plan ”Venndt Seafood South Africa” about tuna fishing, which decided DANIDA’s participation in the project. Investment grant approval of DKr. 3.5 mill

House of Venndt (Philippines) LTD. ApS

I worked 5 months at House of Venndt’s office in Manila, Philippines in parallel with the 3rd semester of my graduate study as an exchange student at the Asian Institute of Management.

Realkredit Danmark

Marketing assistant (student help)