New demands from increasingly sophisticated consumers imply that tourism marketers need to renew their experience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists. The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.

The program moves between business / social science and humanities studies. This means that I possess many journalistic skills, I am good to understand the target audience thus targeting the right messages to suit the recipient. At the same time, I understand business strategies, development and branding and therefore I am also able to work on a strategic level within the communications profession.