Product Marketing Manager (Copenhagen/Aarhus)

Are you ready to help with shaping product narratives at one of the fastest-growing SaaS companies? Join us and be part of a Product Marketing team of highly driven, motivated people🔥
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Are you ready to help with shaping product narratives at one of the fastest-growing SaaS companies? Join us and be part of a Product Marketing team of highly driven, motivated people🔥

The opportunity and what we offer
Formalize is on a scaling journey with significant traction across Europe. We’re looking for a Product Marketing Manager to join our Marketing team and take the lead on creating sales-enablement content that helps us win deals and position our product clearly.

• Be part of a fast-growing international SaaS company
• High level of trust and autonomy
• Be part of a social, diverse and international team

This is an opportunity to shape how our platform is presented in the sales process — and to build messaging and collateral that scales with us as we grow across markets. You’ll join a small but ambitious team where your work will have a direct impact from day one.

You’ll be based in Copenhagen or Aarhus, working closely with product, sales, and customer success.

Responsibilities
As Product Marketing Manager, your job is to connect our product to the market in a way that drives clarity, confidence, and commercial results. You’ll shape how we position Formalize, support our sales teams with compelling collateral, and help us win by understanding both our buyers and our competitors.

• Create Marketing content briefs and first drafts for collateral, one-pagers, and pitch decks
• Turn product features into clear, benefit-focused messaging tailored to customer needs
• Conduct competitor research and build insights to support differentiation
• Develop and maintain battlecards, and share competitor intel with Sales and Customer teams
• Collaborate across Sales, Product, and Customer Success to align messaging and learn from the field
• Support launches and campaigns with content mapped to buyer journeys and key personas
• Help build a scalable messaging library and toolkit for customer-facing teams

Qualifications and about you

• 2–5 years of experience in Product Marketing, preferably in B2B SaaS
• Skilled at simplifying complex information and crafting value-driven messaging
• Confident in building collateral for different stages of the sales cycle
• Analytical mindset with experience gathering and presenting competitive intelligence
• Fluent in English — Danish is a plus, but not required
• Collaborative, curious, and eager to understand both product and market deeply